5 Steps to Become a Digital Manger in the World of SEO

In this article, we’ll explore the steps to becoming a digital marketing manager. We’ll discuss what it takes to be successful in the world of SEO, organic search and social media. In order to become a digital marketing manager, you need three things: 1) an understanding of how different platforms work; 2) strong analytical skills; 3) excellent writing abilities. But don’t worry if these are not your strengths – there are ways to improve them!

Let’s get started…

What is a Digital Marketing Manager

A digital marketing manager is an individual who is responsible for overseeing the customer experience across all channels. This includes the planning and implementation of a digital marketing strategy for a company or organization, from defining goals to measuring results.

A digital marketing manager is responsible for achieving success in online channels by developing rich content that meets customers’ needs. These managers must work with their team to develop an effective multi-channel approach that delivers on customers’ purchase intent across all digital touch points.

A digital marketing manager must own the customer experience, from developing a creative vision to executing creative executions. In order to be successful in this role, one must be able to communicate with team members and stakeholders in creative ways that drive results.

In addition to understanding search engine optimization (SEO) basics, a digital marketing manager should also be able to create and optimize user-friendly content, such as landing pages. The manager must ensure that their team is creating high quality content that looks good and reflects the company’s identity and values.

Before we get into the steps it takes to become a digital marketing manager , let’s briefly discuss what skills you need to have under your belt.

What Kind of Skills Do I Need to Become a Digital Marketing Manager

To be successful in this role, one needs to have strong analytical skills and an eye for detail. If you’re not good at math or writing, then you might want to consider another career path! On the other hand, if you are great at these things, then you might be cut out for this role. However, even if your strong skills are those that we mentioned above, what kind of background would help you take the next step up?

1) Start as a Digital Marketing Intern    

One way to become a digital marketing manager is to start at the bottom and work your way up. This means that your first step is to get an entry-level job as a digital marketing intern. Most colleges and universities have career fairs where interns are recruited. If you don’t find one on campus, there are plenty of websites you can go to find digital marketing internships including:

The good thing about these internships is that they pay the bills while you learn. The internships that are offered in-house will provide a hands-on approach to learning digital marketing skills. They also allow you to work with a team and gain real-world experience. Internships can be a foot in the door for a career in digital marketing , so don’t look at them as an unimportant stepping stone. Find one that will teach you as much as possible and set you up for success in this industry.

2) Build a Portfolio of Work       

Another way to become a digital marketing manager is to build a portfolio of work. This means that, even if you’re employed at another company, it’s a good idea to build a portfolio outside of your job. What would be in this portfolio? Anything you’ve done related to digital marketing . If you’re not sure how to do this, here are some suggestions:

Include testimonials from customers on LinkedIn. For example, if you came up with an effective SEO strategy for a company and they were happy with the results , ask if they’d be willing to write a testimonial about the great job you did. This is a good way to build your credibility as someone who knows what he or she is doing – and it’s also a potential future lead for clients!

The previous example of asking for referrals has another advantage: you might be able to turn them into a client. For example, if you wrote an eBook on how to do SEO, offer it in return for a testimonial. That way, not only will you have great material for your portfolio, but also referral leads!

This is where LinkedIn comes in handy again. When you write articles or blog posts that are related to your career, be sure to share them via LinkedIn. By doing this, you are putting yourself out there in front of potential employers and recruiters , who may contact you when they have a job opening for someone with your skill set.

Don’t forget about social media . It’s free to use, so it won’t cost you a thing to optimize your Facebook and Twitter accounts. Why is this important? People are using social media more than ever, so it’s a great place to show off your skills.

For example, if you’re an expert at coming up with engaging tweets , then let the world know by including #twittertips in your tweet or tagging someone who might be impressed with this information.

Focus on quality over quantity . Don’t tweet every 5 minutes just because you can, instead include high-quality content to attract the right audience.

The great thing about building a digital marketing portfolio is that it looks great on any resume or LinkedIn profile! You’ve got testimonials, resumes of customers that you’ve helped , and a wide range of samples to choose from.

3) Learn the In’s and Out’s of SEO, Organic Search & Social Media       

With these two steps behind you, what else needs to be done? You have to be able to show employers that you’ve got the skills to do this job well! This means you need to know the ins and outs of SEO, organic search and social media like the back of your hand. Don’t worry if you’re not 100% confident – there are ways to learn!

Websites like Udemy , Skillshare , Lynda and Coursera offer great classes that can help you do just that . For example, Udemy has a great Digital Marketing course that can help you increase your skills and knowledge in this area.

When learning at the workplace , it’s time to embrace the power of Google . If you’re not sure how to do something (i.e., use Google Analytics), then all you have to do is search for an answer.

4) Make it Official       

You’ve built your portfolio, you have the skills and knowledge – now it’s time to make this transition official! Why? Because potential employers are looking for ways to see that you’re serious about this career. One good way is by becoming certified . For example, Google offers an AdWords certification to show employers that you have the knowledge and expertise to help them with their digital marketing.

When it comes down to it, becoming a digital marketing manager is just as hard as any other type of manager . You need to be able to do more than just write great content – you have to find ways for your company to stay ahead of the competition. But there’s good news – with these steps, you’ll be able to do just that!

5) Leverage LinkedIn       

This is where LinkedIn comes in handy again. When you write articles or blog posts that are related to your career, be sure to share them via LinkedIn . By doing this, you are putting yourself out there in front of potential employers and recruiters , who may contact you when they have a job opening for someone with your skill set.

Don’t forget about social media . It’s free to use, so it won’t cost you a thing to optimize your Facebook and Twitter accounts. Why is this important? People are using social media more than ever, so it’s a great place to show off your skills.

For example, if you’re an expert at coming up with engaging tweets , then let the world know by including #twittertips in your tweet or tagging someone who might be impressed with this information.

Focus on quality over quantity . Don’t tweet every 5 minutes just because you can, instead include high-quality content to attract the right audience.

This is especially true if your brand isn’t as well known as Coca Cola or Nike. Hot tip: check out who’s tweeting about your company, and try to engage with them by retweeting their comments . It will make a huge difference in terms of brand awareness and definitely attract the attention of your target audience.

Conclusion

Do you want to become a digital marketing manager? If so, then there are three things that you need: 1) an understanding of how different platforms work; 2) strong analytical skills; 3) excellent writing abilities. But don’t worry if these are not your strengths – there are ways to improve them! Let’s get started…  If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts are ready and waiting to partner with you in order for our expertise to drive sales by considering the human brain when it comes down to improving SEO or building a powerful online presence. Which cognitive neuroscience principle have YOU applied related to increasing product sales online?

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