Jun 19, 2017

SEM Manager at Spokeo - Los Angeles, CA

  • Spokeo
  • Los Angeles, CA, United States
Full-Time Paid Search

Job Description

Spokeo arms consumers and businesses with knowledge to make confident decisions to connect, protect, and engage with others.

Spokeo is looking for a passionate data-driven Search Engine Marketing Manager to help push the limits of Paid Search platforms and their features to deliver impactful results across an array of digital channels. You will drive the SEM operations and execution, test new growth opportunities, and partner closely with Marketing, Analytics, Product, and Engineering to achieve aggressive goals. You should be an exceptional communicator, highly analytical, intellectually curious, and data-driven.

What you’ll do:

  • Develop Paid Search strategy, bid management, keyword generation/research, testing methodology, and roadmaps and then synthesize that strategy into compelling presentations
  • Leverage marketing insights, analytics and A/B testing to improve search funnel experience through messaging, landing pages, user experience and touchpoints
  • Manage marketing tags and pixels including overall tracking strategy, implementation and reporting
  • Build high performing audience solutions, list creation, segmentation, bidding tiers and expansions
  • Identify areas of improvement, communicate actionable insights and measure efficiency and effectiveness of different efforts by examining KPIs
  • Activate industry trends
  • Manage and test tracking, URLS, and tags
  • Own quantified KPIs across devices, products, and campaigns to increase profit and revenue and demonstrate growth with Search and Contextual ads

What we’re looking for:

  • 5+ years of direct-response Search Engine Marketing with major SEM agencies and high-traffic consumer subscription model websites
  • Proven profit optimization capabilities (multiple CPAs, LTV integration, proven ad messaging optimization)
  • Hands-on experience managing large-scale paid search campaigns on Google Adwords and Bing Ads and proficient in the latest features such as RLSA, DSK, and Smart Display
  • Comfortable managing ad spend in excess of $2M per month
  • Strong Google Analytics/Tag Manager capabilities
  • Strong Microsoft Excel skills including: VLOOKUP, Pivot tables, and chart building
  • Bid Management tool experience such as Kenshoo, Adroll, etc.
  • Proven capabilities around audience segmentation and targeted messaging
  • An analytical and detail-oriented problem solver
  • Strong testing capabilities
  • Highly developed interpersonal and written/verbal communication skills
  • Bachelor’s degree

What we’ll provide:

  • Top salary
  • Flexible hours
  • Casual dress code
  • Stock options
  • Medical, Dental, and Vision benefits
  • 401K
  • Free lunch catering everyday
  • Fully stocked fridges and snacks
  • Gaming area with ping pong, foosball, etc.
  • Weekly wellness activities and gym reimbursement

Experience Level

5+ years

Salary Range

N/A

Equity %

No Equity

Job Location

In-house

Apply Now