Aug 23, 2017
Description Healthgrades is looking for an enthusiastic, energetic go-getter to join our team as a Consumer Marketing Manager . You will be a crucial part of our Marketing team and will help develop and manage our consumer marketing initiatives, as we strive to build a consumer-focused health brand. The ideal individual will have a strong interest in executing marketing campaigns aimed at building awareness and driving qualified traffic to Healthgrades. Users with a background integrating on-site marketing with digital acquisition and engagement tactics will have a clear advantage. Responsibilities to include: Digital Advertising Planning & Operations Support – will support in digital advertising campaigns by assisting in the management & operations of existing digital campaigns (social, display, SEM), optimizing campaigns based on key success criteria, managing creative assets, recommending targeting options and helping to analyze advertising results and distribute reporting to stakeholders. Applicants with experience managing digital media campaigns, in particular in a media planning / buyer / reporting capacity, is a strong plus. Writing/Editing – will draft copy for consumer marketing campaigns including advertising copy, social media and email copy, media alerts, internal communications, and web copy. Will also be responsible for reviewing and editing user-generated content on the Healthgrades website. Consumer Communications / eMail Marketing – assist CRM functions by providing operational support for our automated and ad hoc marketing communication emails. Support may include launching, optimizing, and reporting functions related to our marketing automation tools and campaign executions. Special Events Management – will coordinate local market events as needed, working with vendors, media, spokespeople and internal stakeholders. Will also work to expand awareness of consumer marketing campaigns with our own employees. Partnerships/Sponsorships – will spearhead partnership programs by identifying potential partners on a national and local level, reaching out to those partners, proposing integration points and managing ongoing partnership relationships. Influencer Engagement – will help to identify and engage with influencers in the healthcare space, to create a base for a formal influencer outreach program. Consumer Media Relations – will work with the PR Director to identify consumer media targets, to draft media pitches, and to conduct media outreach. Desired Skills and Experience: Bachelor’s degree in marketing, journalism, public relations or related field. 1-3 years of related professional experience. Experience in digital marketing strategy and implementation, specifically with social media. Experience building and managing media campaigns using Google and other ad network providers (including DMP/DSP providers, Adwords, and Facebook) Event planning experience, with preference for local market events. Understanding of content management systems and technologies. Excellent writing and editing skills. Strong oral communication skills. Good decision-making abilities. Flexible and adaptive. Strong attention to detail.
Healthgrades Denver, CO, United States Full-Time